Founder & CEO Jessel Taank shares the thinking behind relaunch, her passion for discovering exceptional creative talent and her vision for bringing new voices into the global fashion conversation I started with a simple belief: fashion is a universal language. The most exciting creativity in the industry doesn’t come from one place, and for too long the incredible work coming out of India and the Middle East has sat apart from the Western fashion conversation. is my bridge between the two. This platform is deeply personal to me. The designers you’ll find here are ones I’m genuinely excited about, and our features spotlight the people behind the work — the stylists, designers, and creatives shaping what fashion looks like right now. Championing Indian and Middle Eastern creatives has always been at the heart of , and this relaunch takes that even further. This is just the beginning, and I’m so happy you’re here for it.

With love, Jessel Taank xoxo