Thoughtfully Curated

Discover luxury with our bespoke pieces, curated by top Indian designers. From sultry and sophisticated to timeless and elegant, our looks capture the divine essence of Indian fashion.

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Transcending boundaries to share the allure of Indian fashion

My mother taught me how to embrace Indian fashion in a way that was incredibly unique but made sense for the world we live in today. My dream has always been to give the same gift to as many people as possible.

Enter OUSHQ. The only retail destination where you can discover ready-to-wear styles and accessories from top Indian designers, highly-curated by industry insiders.


EXCLUSIVE: Jessel Taank on Launching Her ‘Culturally Rich’ Retail Platform, Fashion Victims and Her Husband Pavit Stealing the Show on ‘RHONY’

Jessel Taank, star of "The Real Housewives of New York," wants to bring South Asian fashion to the mainstream with her new retail platform Oushq.

Jessel Taank Shares What to Expect from Her New Fashion Platform ŌUSHQ

Jessel Taank might be a newcomer in the Bravo universe, but she’s long earned her stripes in the fashion world. The London-born publicist-turned-breakout star of the rebooted Real Housewives of New York franchise has been quietly dreaming up ŌUSHQ, her passion-filled platform for the discovery of Indian and Southeast Asian designers, since way before she won over fans as much for her class as her closet.

Giving back to Indian & Nepali communities

CITTA works to build and support development in economically challenged communities while simultaneously preserving the culture. Through the holistic HEED model, CITTA focuses on supporting Health, Education, and Economic Development to help strengthen a community and provide a stable environment for its inhabitants.

Visit the CITTA website to learn more and donate.