Founder Favorites: 9 Indian labels on Jessel Tank’s radar
ŌUSHQ founder Jessel Tank on the South Asian labels she’s loving this Fall, and how she’d style them
Lovebirds Studio
Founded by husband and wife duo Gursi Singh and Amrita Khanna, Delhi-based Lovebirds is known for its clean lines and contemporary silhouettes with collections that have travelled from wardrobes across India to London Fashion Week.
Styling notes: Wear their sheer skirt with bare legs and a black bodysuit tucked in tight. Finish the look with a big silver cuff and slick wet hair. No bra, no apologies.
Outhouse Jewellery
Founded by sisters Kaabia and Sasha Grewal, Outhouse is known for its bold, sculptural, statement making jewellery that has acquired a cult following over the years—think everyone from Beyonce to Alia Bhatt.
Styling notes: Let the collar be the whole look. Pair it with an easy black maxi in your closet, hair pulled back painfully tight and classic red nails.
Hussain Rehar
Pakistani designer Hussain Rehar’s rich embroidery and unconventional takes on traditional South Asian occasion wear have made waves everywhere from Lahore to Cannes.
Styling notes: Be the wedding guest that everyone photographs. Go ivory on ivory with a blood red lip and a pearl bag that swings as you walk. Skip the dupatta, but never the drama.
Dhora
Handcrafted by artisans in Jaipur, Aavriti Jain’s Dhora draws from age-old techniques like kundan, meenakari and polki into making pieces that go from occasion wear to everyday wear with ease
Styling notes: Stack heirloom kundan up one arm, leave your boyfriend’s brown shirt unbuttoned low, and throw on some baggy jeans. Ancestral, but make it lazy Sunday.
Dhora
Handcrafted by artisans in Jaipur, Aavriti Jain’s Dhora draws from age-old techniques like kundan, meenakari and polki into making pieces that go from occasion wear to everyday wear with ease
Styling notes: Stack heirloom kundan up one arm, leave your boyfriend’s brown shirt unbuttoned low, and throw on some baggy jeans. Ancestral, but make it lazy Sunday.
Kanika Goyal
Known for her bold graphics, oversized proportions and irreverent use of colour, Kanika Goyal brings a distinct playful energy to streetwear through her eponymous label.
Styling notes: Double up on denim, with nothing underneath but a white tank. Finish with pointed black boots, gold hoops and cigarette in hand energy.
Essé
From sculpted saris to elevated everyday essentials, Sunayana Sahni Malhotra’s Essé reimagines classic Indian silhouettes through a fresh contemporary lens with emphasis on fabric and form.
Styling notes: Wear the sari with no blouse to worry about. Finish with emerald earrings, oiled skin and hair so slick it looks expensive.
Mohsin Tawasuli
Known for his progressive design language and monochrome palette, MO by Mohsin Tawasuli brings clean lines, sharp tailoring and sculptural shapes to occasion wear dressing
Styling notes: Go white on white with a cinched waist and no bag. Wear this to an opening you plan to leave before the speeches even begin.
Acquire
Angelique Raina’s Acquire approaches clothing as an ongoing experiment with texture, colour and form, reworking familiar techniques like smocking and ruching into unexpected silhouettes.
Styling notes: Let the ruched dress be the centrepiece of your look. Accessorise with your trademark wit and that inherent je ne sais quoi.
Self Cntrd
Founded in 2022 by Shimul Patel, Self Cntrd is known for its bandage fabric, crystal embellishments, sculpted fits that celebrate the female form.
Styling notes: Get into one of these dresses when you want to feel your sexiest. Let the neckline be plunging and the earrings be shoulder dusting.
